Donald Trump’s meme coin, TRUMP, is set to undergo a large token unlock next week, with an estimated revenue projection of around USD 320 million (equivalent to Rp 5.374 trillion), or about 20 percent of the circulating supply. This token unlock could be another blow to thousands of investors who reportedly lost a total of USD 2 billion after purchasing the token in January.
According to a CoinDesk report, TRUMP is currently trading at USD 8.03, down 83 percent from its value since January 18, 2025, two days before Donald Trump was inaugurated as President of the United States. Token unlocks are typically bearish events, flooding the market with new supply without providing incentives to boost demand. However, sometimes market prices dip before the unlock, causing prices to hit new lows just before the event.
Data from Dune shows that there are around 637,000 unique TRUMP token holders, down from 817,000 at launch. Currently, there are only 12,000 wallets holding more than USD 1,000 worth of TRUMP, a significant decrease from January 19, 2025, when 143,000 wallets held that amount or more. It remains unclear whether Trump and his team will sell the unlocked meme coin next week, but selling on the open market would be disastrous.
With a 2 percent market depth range between USD 980,000 and USD 2 million, a sell-off pressure of USD 320 million would cause prices to plummet. In general, meme coins have lost much of their popularity after a cycle dominated by retail investors looking to get rich quick on newly minted meme coins. Most of these coins were launched in shadowy transactions, where insiders would profit while other investors suffered losses. The market capitalization of meme coins has declined from USD 119 billion in December 2024 to USD 45 billion currently, according to CoinMarketCap.
